—and when there is an opportunity for somebody to report, you want to know that the report is going to fall on ears that are able to listen and respond.
Going over to the Retail Council, I'd like to refer to your opening comments on consent in Bill S-4. In this paragraph you say, “We note that the bill contains a provision specifying that 'Consent is not valid unless how the information will be used is clearly communicated in language appropriate to the target audience.'”
Could you expand on that and talk to how that is going to benefit your membership?