[Inaudible — Editor] ... useful around that qualification of what you are required to do in terms of consent is that it brings to light for the organizations involved that uses of big data, metadata, the kinds of data analytics that many people don't consider when they are looking at consent simplicitors. They need to be alive in their minds to the modern usage of data and informing people about how they intend to use these new analytical tools. That's one of the advantages we see to this calling of attention to consent.
On March 12th, 2015. See this statement in context.