Yes.
Certainly as a professional association representing pharmacists, we find some of this discussion is outside of our mandate and my particular expertise, unlike Dr. Levin's. But I share those concerns, even more just as a Canadian, that we're signing off on a lot of stuff when we tick those things.
I look at the younger generation. I was recently at a Canada Health Infoway meeting, and they had some research done with Canadians and focus groups. I was surprised with the lack of concern that many Canadians have about their private information. For example, they just assume that every pharmacy in this province...you know, the Shoppers Drug Mart here shares it with the Shoppers Drug Mart three blocks over. They don't share it, but people assume it and they expect it.
I think societally we have some real challenges, and we're ticking off a lot of stuff. I would personally agree that we need to look at better regulating what companies can do with this data, because there's a lot of information that's coming in at point of sale, Internet sales, Google searches, and all that type of thing, which we need to be looking at.
I really couldn't comment on whether it should be within the legislation or regulations related to this, but I share the concerns.