Mr. Chairman, honourable members, ladies and gentlemen, thank you very much for inviting Hockey Canada to participate in the committee's study of Bill C-8.
Hockey Canada is the country's national sport organization. Our association is responsible for the creation and implementation of hockey-specific programming for more than 650,000 young Canadians, from entry-level beginners through to high-performance athletes competing at world championships and such multi-nation games as the Paralympic and Olympic games.
More than 1.2 million Canadians are involved in minor hockey as players, participants, officials, and administrators, from coast to coast to coast. Over the last 20 years, the retail licensing of Hockey Canada brands—Team Canada, Équipe Canada—and our logos and trade dress all have been diligently cultivated to provide a substantial revenue stream for the association. In our particular case, counterfeiting means lost royalty revenue. Lost revenue for Hockey Canada equates to lost opportunities to support wholesome, athletic hockey opportunities for Canadians of all ages and of all abilities. Every dollar lost to counterfeits has a direct negative impact on our programs and services.
A very specific example that I'd like to bring to your attention today occurred in early February of 2010. In a time span of less than two weeks during the 2010 Vancouver Olympics, the RCMP and the Canadian Border Services Agency at the Vancouver mail facility intercepted and detained more than 16,000 counterfeit Team Canada jerseys, with a retail value of more than $2.3 million. At the request of the RCMP, Hockey Canada arranged for additional personnel to assist with the processing of these counterfeit jerseys. More than 1,500 individual shipments in those two weeks were processed, and all at substantial cost to Hockey Canada. Together, we estimated that less than 10% to 20% was intercepted of the actual number of counterfeit jerseys imported into Canada leading up to and during the games. This translates into more than 250,000 jerseys that were imported into Canada, with a retail value of over $32.5 million—all lost revenue, which negatively impacts Hockey Canada.
I understand that Bill C-8 may afford brand owners such as us the ability to work directly with the CBSA through a request for assistance process, with costs to be borne by the brand owner. At a bare minimum, the estimated cost per request to proceed with a court action is in the neighbourhood of $500 for legal fees and disbursements, and likely substantially more than that in many cases.
Using a real-life example from 2010 from a single mail facility, Hockey Canada would be asked to spend in excess of $750,000 just to action the very first step in the proceedings. This takes away from resources that are earned to reinvest into Canada's youth and from the programming involved with delivering minor hockey across the country. There are substantial costs and inherent difficulties in enforcing IP rights in Canada currently through the civil avenues afforded brand owners such as us. We are dealing with criminals who do not adhere to any laws and don't keep records for anyone to estimate what profits have been made or what revenues they generate.
As a double whammy, many counterfeiters simply view any exposure to civil remedies as a small and insignificant cost of doing business. Monetary penalties or awards are generally small and much less than the actual costs associated with enforcement in any civil action, even assuming that we can collect on those civil actions. Without statutory damage awards or appropriate border seizure capabilities, Canada's civil remedy toolbox will continue to be severely limited, with additional costs required of the brand owner just to prove what our actual damages were or what profit the counterfeiter might have made or has made.
The current supply chain for counterfeit jerseys is dominated by manufacturers based overseas. Counterfeit commerce is conducted primarily and increasingly over the Internet. This channel makes it virtually fool-proof for any individual with a credit card and a mailing address to participate as an importer of counterfeit goods.
Hockey Canada officially released the 2010 Sochi Winter Olympic Games hockey jersey on October 8. Within three weeks we have seen counterfeit jerseys enter the country and be offered from unauthorized sources from overseas factories, with minimum quantities as low as single units and with prices in the $30 neighbourhood. A bona fide retailer would pay in excess of $65 at wholesale, with a retail value of $140 per jersey. These are already being resold here in Canada by unauthorized sources for less than $100 to unsuspecting Canadians and consumers.
We currently have several covert purchases under way to validate the counterfeits, which are clearly identifiable by our brand experts. One major variable to understand is that all bona fide Team Canada jerseys have been produced elsewhere from where they're originating as counterfeits, and all by one source—our single and only official licensee—and not by multiple factories offering the counterfeits over the Internet.
The entire production of our 2014 jerseys was shipped only in container quantities by our exclusive licensee and landed in Canada earlier this summer for distribution to bona fide Canadian retailers. Please note that to date neither our office nor our investigators have been notified of a single interception by authorities of these readily identifiable and individual small-quantity shipments of counterfeit jerseys.
Ease of access via the Internet has exponentially added to counterfeit Team Canada product in the country. Importing or exporting counterfeit product should be treated with strong measures. The current model utilized by the European Union, which aims to strengthen the protection of intellectual property in the EU and reduce the administrative burden on customs authorities, is perhaps an exemplary model. The model allows for the destruction of counterfeit goods without requiring lengthy and burdensome legal proceedings on the merits to establish whether an intellectual property right actually has been infringed upon in circumstances where there is no dispute by the importer when confronted with evidence that the goods being imported are counterfeit.
With virtually no deterrent currently for importing or possessing counterfeit goods in Canada, this channel will continue to be utilized by counterfeiters to ply their unauthorized goods.
As a registered brand owner with the Canadian Intellectual Property Office, Hockey Canada has a responsibility to monitor and police our intellectual properties and brands. The tools afforded to brand owners such as us through the Trade-marks Act and the Copyright Act realistically are limited, but with reasonable and future progress being made through this bill.
The proposed changes are a very strong step forward; however, still more can and should be accomplished.
Hockey Canada regularly engages the services of anti-counterfeiting experts, dedicated legal counsel, and trained investigators to assist with the ever-elusive task of counterfeit enforcement, consuming valuable financial resources. We have been and continue to be prepared to do this task, but within realistic parameters. Adding significant costs to such not-for-profit entities as Hockey Canada may not be the most effective manner to deal with counterfeit goods at our borders.
Hockey Canada continues to support and participate in actively engaging the efforts of the Canadian Anti-Counterfeiting Network and the Canadian Intellectual Property Council, just to name two. We support the need to strengthen Canadian legislation to empower front line officers to target and seize counterfeit goods. Greater deterrents and resources are also necessary for the officers to process seized goods and effectively deal with them as counterfeit items.
As the honourable members of the committee continue to study how to combat counterfeit goods, you are urged to include appropriate measures for the protection and enforcement of rights associated with the intellectual property of Canadian brand owners, ultimately for all of us as Canadians. We should not and cannot continue to lose sales to these criminals, who very often deal in cash-only transactions, keep no records, and contribute nothing positive, really, to our economy.
With that, I'd like to close and say thank you very much for your attention this afternoon.