Yes, I can. It's true. Two years ago the Canadian Tourism Commission made a specific decision to focus on emerging markets. For example, the growth in China in terms of visitation is significant. Indeed, other markets, which would include India and Brazil, for example, might really change the numbers in terms of annual visits to Canada from other countries.
More recently, very much in consultation with TIAC, the industry association, the CTC has moved towards refocusing on how it would go back into the U.S. market. It's partly in the context, of course, that the United States itself has increased spending in terms of the market in Canada. I think the specific details of how this will be done are yet to be identified, but there's a strong recognition that in order for us to be successful in the tourism area we need to be excellent, if you like, in terms of attracting Americans.