We rarely get the chance to work directly with universities. In our case, usually what will happen is.... I'll use the example of an insurance company going to a research lab within the university. They're already working with a partnership and finding algorithms to define how you could, for example, define the driving skills of one of their clients. Then, in bringing it to us, it's about how we can make this a rich user experience, how we can take that research and make it an actual product. That would be an example of where we work with universities, but not directly with incubators.
We work with start-ups, not necessarily out of universities, but either privately funded start-ups or self-funded start-ups, where we essentially are their engineering force to bring their product to market in the first version. We work with them both at creating inside their company a force that will be able to maintain that product and also at being there for extra capacity and for moving to faster delivery of new features, for example.