Certainly every brand owner I know and every organization that deals with counterfeit want this to be a priority. Those who are involved, especially those in the field, see the dangers of counterfeit product and an increase in the involvement of organized crime. The amount of money that's being made is increasing on a yearly basis.
I first started doing this work in 1985, and there has not been one year, including this year, that we haven't seen more counterfeit than the previous year. It's on the rise, and those in this industry would like to see as much resource allocation as possible.