I endorse Ms. Sullivan's comments. In large part, the reward system for researchers is related to publications. The CEFRIO model is very useful for the research done by university researchers who carry out projects on the ground. Since they keep the intellectual property of the research, they can publish. However, in practice, CEFRIO ensures that the “deliverables” are adopted, that the practices are implemented in companies and that they are generalized in companies, which can be demanding in that respect.
We work with university researchers every day. What interests them and what pays off for them is only the opportunity to publish new knowledge. The CEFRIO model is quite rare. The government had the idea 27 years ago. It allows us to act in all sectors now, primarily at the government's request, in SMEs where there is little understanding and knowledge about university research. We are therefore the link that gets the research done.