I can give you a couple of good examples of how we deal with counterfeit, or IP to the same degree.
We'll find out through services around the world, say, through the IP crime unit in London that there's been a seizure of counterfeit products crossing the Danish border. Depending on the volume, we then have to make a call because we're paying for any sort of legal proceedings. Do we want to go to court with this? Do we want police action? How far do we want to go? In cases in both Sweden and in China, we have gone through legal channels and ended up with importers of counterfeit product behind bars. It really just sends a message to other would-be counterfeiters that we, for one, are going to make it difficult for them to counterfeit and import our products. We do things like that.
We make it difficult on a business to business and a business to consumer platform for counterfeiters to sell their products. So we work with financial institutions, PayPal, Visa, and different banks, to try to seize the accounts of counterfeiters and those who would sell counterfeit.
In China we will selectively raid factories to try to get to the root of counterfeit, but that's a whole other world that, quite honestly, we don't completely understand, and we're trying to. So we make selective raids.
With this bill's passing and future legislation that might protect consumers more online, what would the world look like? First of all, we would be able to take the money and the resources that we invest now to fight counterfeit, and put that into marketing Canada and our brand. Consumers would be able to purchase online a little bit more confidently. We would spend less time answering consumers who believe they've bought a Canada Goose jacket and have got something in the mail that isn't, for all the reasons I explained before, and they're calling us to say, what did you ship me? It would be a lot cleaner commercial enterprise for us.