Well, every year the Privy Council Office works with departments to develop a Government of Canada advertising plan that supports the priorities identified in the Speech from the Throne and the budget. An overall funding envelope is approved by Treasury Board and redistributed to the particular departments involved that year.
Industry Canada will receive its share of the funding through subsequent estimates and reports on spending through the public accounts. Information, as I just noted, is also provided in Public Works and Government Services Canada's annual report on government advertising.