Good afternoon.
Mr. Chair, committee members, thank you for giving me the opportunity to address you.
I'm going to tell you a bit about what is happening in the field, from the experience of a music publisher.
I was born in Jonquière, in Saguenay—Lac-Saint-Jean. I'm an entertainment lawyer. I studied law at McGill University. I'm also a musician and composer, which led me to found a music publishing company in 2005 called Third Side Music. It became a world leader in music publishing.
We represent a few hundred creators, maybe more, of 50,000 individual songs, including titles by DJ Champion, Florence K, Zachary Richard, the Dead Obies, Lisa LeBlanc, Toronto's BadBadNotGood, Bedouin Soundclash, Tanya Tagaq, Galt MacDermot and many more.
We are strictly independent. Our company is independently financed and is controlled by its Canadian and Quebec shareholders. Our offices now employ 18 people and are primarily located in Montreal. There is a satellite office in Los Angeles.
A music publisher is like an agent for songs. Our role is to generate revenue for songs and their creators by administering rights worldwide. We have gained special expertise that is called “synchronization”, which is the placement of music in films, TV shows, video games and commercials.
Let me give you a few examples. People who watch hockey have surely seen the commercial for the iPhone Red. This ad is currently shown during every commercial break. It uses a song that we represent called That's it, I'm crazy by Sofi Tucker, a duo from New York.
We recently placed a song by Tanya Tagaq, a singer from Iqaluit, in a commercial for the Apple watch.
The song Ma rose by Florence K was placed in a Ralph Lauren commercial.
I'll also give the example of Toronto's BadBadNotGood, who have worked with Kendrick Lamar, Drake and Rihanna. These are big names in pop music and urban music.
The message I want to convey is that we are real business people. It's a real business. We generate substantial revenue that helps our clients, artists, earn a living. We invest in Canadian culture. We promote Canadian culture around the world. We aren't asking for grants, but we are simply asking for a copyright law that protects the creators' right to compensation in an efficient and predictable way.
My first recommendation concerns the Copyright Board of Canada. On August 25, 2017, the board rendered its decision on the tariff for online music services for the period of 2011 to 2013. So the delay is five years, which is completely unacceptable. It's hard to do business when you have no idea what the tariff will be for a period of five years after use. It should be the opposite, meaning that there should be a decision for the next five years.
The board must have the resources to do its job. It must be required to make decisions regarding a reasonable rate. To speed up the process, I recommend that collectives such as SOCAN and Re:Sound have the ability to enter into agreements directly with music users, without having to have the Copyright Board license the tariffs, which imposes an added delay.
With respect to the decisions made by the Copyright Board, we must clarify the basis on which the board works to make its decisions. It should have to be based on the true value of music rights in an open and competitive market. Rates are currently much lower than abroad, particularly in the United States. They are far too low to support the Quebec and Canadian music ecosystem.
In my opinion, this is tantamount to asking Canadian and Quebec artists and creators to subsidize the business models of giants such as Apple, Spotify, Google, Amazon and others.
I also recommend modernizing the Copyright Act to ensure, as Mr. Lavallée mentioned, that Internet service providers have a business model that is largely based on the dissemination of content by Canadian artists, and should pay royalties for that use. Exemptions should be limited and clarified, but they are far too numerous. The private copying regime should also be made technologically neutral.
In Europe, royalties are required on media such as iPads and iPhones. When someone pays $1,000 for an iPhone, it's not a few dollars paid to creators that will prevent the transaction from taking place. Moreover, in all other countries of the world, copyright is maintained for life and for 70 years after death. In Canada, it's 50 years after death.
I don't think it's normal that the heirs of Canadian and Quebec heritage creators such as Glenn Gould and Félix Leclerc are currently better protected in the United States and Europe than they are in Canada. It isn't just a question of the catalogue's value; it's a question of being able to prevent use of the heritage without the authorization of the heirs. I think that is an important point.
In conclusion, I believe that Canada must adopt modern copyright legislation to enable entrepreneurs in the cultural industries, and especially Canadian creators, to continue to promote Canadian culture in the world.
Thank you.