What worries me is that often in this debate creators have been pitted against consumers.
I don't understand that logic, especially when we're talking about the giants. I'll just mention the example of Apple Music or Spotify. A Spotify subscription costs $10 or $12 a month. The company is making incredible profits. If the rate payable to the creator is increased, we'll get money that is currently remaining in the hands of the Web giants.
I don't think it's about taking something away from consumers and giving it to creators. The giants are companies worth billions of dollars. Spotify was listed recently, and I don't remember how many billions of dollars it is worth. It seems to me that a certain portion of that value should go to the creators, because the purpose of the business is to sell music.
I don't understand why we can't ensure that Canadian and Quebec creators are paid in a way that supports their work and gives them a reasonable income, considering how the company uses their music.