Unfortunately, because of the Internet and the feeling that content is free, students are extremely resistant to the idea that intellectual property isn't a free-for-all, so start with that.
Can we educate the teachers better, or the students better? You're going to have to jump over the hurdle that for some reason content is free. They don't care. If they spend $1,000 on a phone, they think the phone should come with free music and books, just because they spent $1,000 for that phone.
I am still with that 10%. That is my issue and that is my problem, that somehow schools have assumed that 10% is okay. So if it's okay that they do that, and then the students do it, look at that prison example. If she photocopies a book, what are the prisoners going to do when they get out?
We are leading by example as well. We're saying that it's okay to photocopy a little. I know I'm coming from a different perspective; I'm coming from the K to 12, and with the younger kids you photocopy more than you download.
Have I answered your question?