On the platforms that distribute cultural products, often the draw that will make people tune in to view a cultural product is the performing artist. People want to listen to Adele sing a song, or see a Pierre Lapointe video, for instance. They will watch performances to see content provided by performing artists. Those platforms benefit from the drawing power of the performing artists to generate their business.
It would be good if the creators, like the platforms, could benefit from the economic spinoffs generated by the drawing power of performing artists. We could follow the model proposed by Fair Internet for Performers to guarantee remuneration for performances broadcast on the Internet.