Really, the question is where to begin. We're in an era where there's an abundance of choice and a diversity of content. There's never been a better time to be a viewer; there's so much there to pick from. It's triggered a lot of investment in the creation of content. In many ways, it's been a terrific tonic for the industry, because we're seeing a lot of activity.
Canada has benefited from that. Our members work on shows—and we've mentioned a couple—Lost in Space, Star Trek, but also The Shape of Water, and the list goes on—but they also work on Canadian programming.
There's been a real boom in production activity. That's been good, but the counterpart to that is that there's a lot more content coming over. This is a positive thing, but it's made for a much more competitive environment. As an example, we see the strengths of the work the government has been doing. That was demonstrated in the report and recommendations of the CRTC that to be competitive internationally, and to build on those strengths of having a deep pool of talent, a great infrastructure, the financial capacity, and the experience to be competitive internationally, we need to continue to have a robust system that strengthens the Canadian content side of it.