To encourage innovation, people have to be compensated. Our most talented screenwriters who write television series, who work from 6 am to 10 pm to create audiovisual works that have very high ratings in French-speaking Canada are increasingly poorly paid, even though their television series are being more widely shown. Things have to change to encourage them to continue their work. Otherwise, in a very short time, screenwriters will no longer want to do this kind of work, and neither will their children when they grow up. In sectors where people are not compensated, the talent will dry up.
As Mr. Payette said, value has been transferred not to our local presenters but to foreign presenters, to the GAFAs that monetize a great deal of cultural content. We have to restore the balance; otherwise there will be no incentive for creativity and cultural innovation, for the economic activity it generates, for the tourists it attracts or for Canadian values.
Culture definitely has an economic component, but it also has to be preserved because it is essential. We have a duty economically speaking to ensure that talented creators stay here and can earn a living from their work.