I think the bind for the consumer needs to be borne in mind as well. In many instances, these pirates are operating with such impunity that they have storefronts available in shopping centres or kiosks in malls. Many times, people don't even realize that they're not transacting with a legitimate BDU provider. I think that's part of the growing cultural adoption of this type of streaming service, where it's not clear at all, at times, in the mind of the consumer, that they're doing anything wrong.
