We're suggesting that transition, because there is the technology now for you to be able to record directly to the network. The technology is there, but the innovation to do so has been very slow to come to market because of the associated risk for the network provider.
We're suggesting that if there were changes to the act to make it such that we wouldn't incur additional liability, we would bring that innovation to the market.
With regard to your own storage space that you would normally have on your individual hard drive, imagine that you had that up in the cloud, except as the cloud operator, rather than having all of those individual storage spaces, which could mean so much storage....
Of course, there is a cost to that, not only for the the network provider but also from an environmental perspective. The storage space needs cooling and all kinds of electricity usage, so there are various elements of inefficiency here that we're trying to address.
All the things that you store on your own hard drive at home, you would store in the cloud. The cloud operator would then streamline things in the back office. You wouldn't even know. If you record, you retrieve it more or less in the same way. Whether or not it's on your personal drive or in the cloud, it would be seamless to you. On the network side, seamless to the consumer, the network operator would put things together and would not have to save millions and millions of copies of the same thing.
There are ways that we can ensure, with metadata and other information that's saved from someone's individual recording, that if they came in five minutes late or five minutes early—however people wish to record—we'd only be delivering what it is that they've recorded. This type of information can be saved without saving a whole new copy of the same thing.