Yes, it is for English. The challenge becomes having local, relevant, third-language programming. We can easily buy it from overseas and we can get a sense of the artists who are being played, but we actually have people creating music in Canada in third languages, and they're not registered with anyone. We get a list from our Chinese producers that is in Chinese script. We get the same from our Arabic producers. We then have to translate. English is not their strength.
On October 17th, 2018. See this statement in context.