The census is particularly onerous. That whole aspect of collecting around the clock, 52 weeks a year, is particularly trying. Up until about a year and a half ago, we were doing samples, but because we're caught up in that environment....
It would be more beneficial to the artist if in that environment we simply had a fee that we paid, because the revenues for stations in our class are never going to exceed a certain amount; it's just not possible. We represent less than 0.005% of the total radio market in Toronto, and we're probably near the top.
I think the artists should be compensated, but I think it's far simpler to pay them a fee. I would rather take that $32,000, add it to the $13,000, and write a cheque for $45,000, because then it goes to the artists. Right now, I'm administering all of that, and that fee doesn't even represent the hassle that it causes.