I have to be really clear that it's an idea we're exploring. The whole stimulus for this idea is that we have made it very clear how we are being compromised by the shift from the advertising model to the subscription model. We are searching hard for economic mechanisms that relate from the 20th century of copyright to the 21st century. The truth of the matter is that there is a levy in place already with private copying that “taxes”, if you will—and many people are using that term—zeroes and ones, which have been on digital media such as CDs, all sorts of data.
We're not saying this is going to 100% solve the problem, but what we think we should look at is somehow trying to extend an economic mechanism that was and is in place already in the 20th century, into the 21st century.