I think that we need to make sure that those publishers are able to reach the audiences that can and will pay for that content. I think that the proposals we've seen put forward, through content filtering and through website blocking, do the exact opposite of that. They make it even harder for content to reach users.
In addition to making sure that we are promoting that content and making sure it's available, we have to distribute it. We have to make sure that it gets into the hands of as many people as possible in the ways where they can pay for it, where it's easy. We've seen this across so many different issues, but I really think, fundamentally, that the tension between FairPlay, as an example, and the alternatives is that we're not going to get people to go back to paying for cable TV. You have to make content available in the way that people want it, in the formats that they want it.
How can we facilitate and support Canadian businesses and publishers in getting their content created and produced in the hands of the ways that people want to actually touch it, and make sure that we're supporting those industries to reach those audiences? If those audiences are there—we have seen it; we've seen it with subscription services—people will pay, and they do, as soon as it's easy. How do we support Canadian publishers to do that?