The amount that a person receives as part of their old age benefit, their pension, etc., and whether it's enough, in a sense, to keep them sustained is dependent upon the rate of inflation. It's indexed in a sense. It's then benchmarked to how much prices are either going up or not in certain categories.
The amount that individual will receive on an ongoing basis is determined by the work that we do. The better we are at benchmarking the types of services and the consumption Canadians have, the better the data are for that to be benchmarked.
It's similar, as I said, for a business. A business person who wants to expand their business wants to know the ability of that in that particular neighbourhood and what the consumption pattern is. What are they consuming? They can then decide whether it makes sense for them to expand or not or maybe go to another area to expand.
You have people who are holding multiple jobs these days. How are they procuring services? They could be participating in the gig economy. They may be an Uber driver and may be renting out their place under Airbnb, and to be able to understand what a social safety net is and what the vulnerabilities are.... These are the kinds of questions policy-makers ask of us.