A lot of them will do it on their own.
We've actually now deployed a system that we call FameBit, which is a brand matchmaking service. We'll match the creators with brands—many of whom are our clients on the advertising side—to basically help them with that.
We're also deploying things like memberships, whereby individual users can simply do a monthly subscription to a creator to give them monthly support. We're implementing merchandising and ticketing options that will automatically display if they have a show coming up so that there are tickets available to that show. Creators can diversify their revenue streams so that they're no longer reliant on a single stream but have a multitude of streams to help build sustainable businesses.