Essentially, we're based on a partnership model. I'll use the YouTube platform as an example, where essentially there's a clear revenue split. The individual channel owner—basically the creator—receives very detailed analytics around the specific performance of the individual video they posted, including where the revenue with respect to the advertising comes from and how that flows to them.
Part of the challenge we have with respect to transparency writ large is that if there's an individual creator, an individual musician, an individual who basically is creating a video, they may have access to that. If it's aggregated under another service where they're actually engaging that service to do this on their behalf, that information isn't necessarily flowing.
Part of the challenge we have collectively, I think, as an industry is that oftentimes there are large sums of money, basically streams, that are flowing into the music industry writ large, which is where I get these large numbers from, but then they're essentially transferring into a very complicated and opaque web of music licensing agreements that certainly we don't have visibility into, and frankly, neither does anybody else. We're into a particular situation where artists only see what they get at the far end of that process, which doesn't necessarily accord with what they're hearing from us.