Yes, it's the birth of the sound recording to the music services—Spotify, Google Play and even Facebook. Facebook is not, by the way, a music service; Google Play is, Spotify is, but Facebook is not. It's a distribution. The place that sends the sound recording to the Spotifys of the world or the Google Plays or the Apple Musics has the unique opportunity to provide the suite of information necessary, because that's its birth.
Frankly, the digital services, in my opinion, should make a requirement in the technical specifications that when the information is sent to them, they should include not only the information around the sound recording—for instance, it's the Beatles recording Let It Be off the Let It Be album—but they should also simultaneously include who wrote it: John Lennon, Paul McCartney and the name of the entity that works for them if they hired one to do it. Now you have the full suite of information right there. If it doesn't come in, then don't make the recording live.
I'll hearken back to the political talking point that will solve about 90% of these problems that I keep hearing about—which, frankly, are not true. If you ask somebody if they know what songs you wrote—Bob Dylan's my client—he says these are the songs he wrote. If you go to the kid in Toronto, they will tell you what songs they wrote. They know; it's just no one's asked them for it.
There is a benefit to collection agencies working on behalf, because it reduces friction to licensing for these organization. It allows scale, and I'm a big fan of that.