Number one, we have to get away from the philosophy of black boxes and guesstimates. We live in a world of technology; the information can be known. Money that is generated should be held until given to the appropriate copyright owner and should no longer be split up and handed out based on market share.
Number two, there has to be education for the creators. They have to understand the value of what they're creating and how to monetize that.
The third one is a bit of a radical statement, and it's based on my experience: Copyright owners need to have a lever that they can use to enforce their rights in the event that their rights are infringed upon. In the United States, we have statutory damages, which still persist despite the passage of the MMA. That leverage enables a copyright holder to stand up to a multi-billion-dollar corporate behemoth and say, “You can't do that.” If you take away the right of those who create—copyright holders—to pursue that damage, then there's no recourse for them. It is a bit of a radical statement, and it flies against some of the statements made here, which would like less regulation and more blanket licensing.
However, I keep falling back on this: None of us would be here if not for the creation of the content that is driving people to these megacompanies. That's okay, but get a license and make a payment or don't use it.