Our motivation really is that we don't think we can afford to have a society where we have apprentices and diploma graduates studying in post-secondary education, making a huge investment, and not being involved in research and innovation. That's the motivation at the college table and that's why the German model and Siemens are so successful, because that has been created.
We have to move from the mentality that if you go to university you do research, and if you do any other job, you don't. We need everybody doing it.