There have definitely been significant efforts on the part of my colleagues at Canadian Heritage to try to ensure that creators at least understand where there are value gains to be made from their creative works.
I won't speak for my colleagues at Canadian Heritage, but I think part of it is also, as I said, the significant variation within the marketplace. In a board-set rate, everyone is compensated equally based on use, but in many other, proprietary cases.... A rock star doesn't necessarily make what someone with a YouTube channel makes, and might be compensated differently.