I think it starts with solid copyright protection for the original owner of copyright, which is the author. Beyond that, one hopes that the author or performer is aware of his or her rights and doesn't go about signing those away. If the author or performer does retain his or her rights, that creator is in a good position to negotiate remuneration.
As I said in my presentation, I'm very proud of the fact that at the West End Phoenix, we make a point of—