Exactly.
So, if we look at guiding principles.... The Conservative members here have mentioned pricing pollution. They use different words than we do, but we're looking at how to reduce the impact of pollution. We need regulations around that. There's social impact, as well, when we're consulting on pipelines. We're working out our relationship with indigenous people, including the non-elected indigenous people who were missed in the first round of consultation.
The consultative process, making sure that we have the right social and environmental impacts, as well as economic impacts, has to be part of regulations. We can't avoid those other two. We'd like to focus on profit all of the time, but really, we have to look at the others as well.