I'll use a great example of a regulatory initiative we recently went through whereby we were asked to relabel all of the products in Canada, all of the Consumer Health Products in Canada. The lack of understanding of how we actually package products led to the case now where our companies are having to make completely made-in-Canada solutions on their packaging, which don't exist anywhere else in the world because we can't fit the information on our existing packaging. There's a lack of basic understanding of how decisions are made and the global supply chain, and how it's not just up to the Canadian company to decide that it will change all of its packaging. It doesn't work that way. It's the global companies that make some of those decisions, and as a result, we may not even be able to bring those products to Canada anymore.
It's one of the reasons why at CHP Canada we broke down everything we do in business from research all the way to post-market surveillance. We created these modules, and we invited the Health Canada officials to understand a little bit about how we do things, how decisions are made, how we bring products to market, and what it takes to get a product on the market. When a decision is made to change a product formulation or product packaging, why is it that industry says we need two years or five years to make this change when in the government's mind, it should be really easy: you change your packaging all the time, so why can't you just change this in a year? We have to explain why it is that we can't change things in a year.
That's where I think it's really important that if I'm a regulator and the regulation, for instance, is going to look at labelling of products, I should first be required to understand how products are labelled. We've invited them—and thankfully Health Canada have taken us up on it—to our packaging companies to stand there and see how it works and to get a better understanding, so that when they're working on the details, they're able to understand why we have concerns. Otherwise they're really operating in a vacuum and are not able to understand how their decisions are affecting big business and small businesses.