One thing that came up on that point very strongly at the economic strategy tables is the impact that our strong regulatory system has on our export brand. One of the clearest measures is the fact that Canadian companies get sales overseas for their products because they have a reputation that engenders consumer trust. I know our agri-food table talks about that in the context of its exports to Asia in particular, as well. There is a really tangible consumer brand sales measurement.
On February 19th, 2019. See this statement in context.