I think the challenge in the front-of-package labelling if they're going to fix it is they'll pick a few data points and say that this is bad, and somehow this is good. I think a lot of people who care about nutrition know that there's good fat and there's bad fat. They know there's saturated fat and there's unsaturated fat, and that there's monounsaturated fat and polyunsaturated fat. I don't think most consumers, even those who are nutrient conscious, could tell you which is the good fat and which is the bad fat.
If you now say we have a single ingredient product like beef or an apple, or something like this, and watch out because it has saturated fat, is that the good fat or is it the bad fat? The apple has sugar. For maple syrup, they want to put.... I don't know if they're going to put a skull and crossbones on it, but it's something that's going to be a warning to consumers. People will say, “I always thought this was healthy.” It is, but now there is a signal in the marketplace that they don't understand.
That's what I think is very concerning to us.