What we found in other markets is just general market intelligence is so important. It's very hard to get accurate information on different markets, different market players in the different industries and the different buying communities. We can also help to connect Canadian businesses, small, medium or large, with the appropriate companies in the different markets. It's worked really well in Asia, like in Korea, or the Middle East. In Japan, in particular, the trade commissioner offices have played a very important role in just connecting different businesses, whether it's through food shows, whether it's at different one-off food events or one-on-one meetings that have been requested by companies themselves.
On February 19th, 2019. See this statement in context.