Yes. The problem is that companies that started out as entrepreneurial innovators are run by guys who like to be entrepreneurial innovators. There is a psychological gap that has to be crossed to turn those guys into process innovators. Frankly, I think that's where some of the companies flounder.
It's something that our industry is adapting to. I would say that autos went through a similar transition 10 years ago. It is difficult for some people in our industry. The guys who are getting it right are writing their own cheques.