Well, no, it's all about what we can do beyond the traditional products.
Can we produce more dissolving pulp? There are two mills in New Brunswick involved in the production of rayon to compete with cotton. There's that type of thing. There are bolt-on technologies to extract lignin or to create sugars that can be converted further into acids and other industrial chemicals for bioplastics, to put those into cars to make them lighter. This is happening to a small degree already. That's completely what we're working on, to expand our suite of products, so we're not relying on newsprint mills that are not going to be prosperous going into the future.