That's a very good question. I think the problem is a systemic cultural one. Those departments in Canada—Environment Canada, Health Canada, and the consumers bureau—are regulatory departments. Their prime mandate is the protection of Canadians in their respective areas. What they don't often appreciate is that they're also market access departments, and that the rules they write determine how products get on the market. They don't think in those terms.
Culturally, they have to think that it's a dual mandate, and use their influence with other regulators to get change around the world. It's hard to imagine, but when you sit with them, you get no sense that they have a role to play in the economy. That dual role has to be thought about.