No.
Innovation takes place everywhere. In Canada we've had a lot of work done particularly around colours. You might wonder what innovation there could be in colours. When you're in the fashion and beauty industry, you are coming out with new colours seasonally on a regular basis to be where the market wants to be. There's some good work done on the creative side. As I said, in Toronto, there's a world-class colour lab. There's also work on the creative side around marketing in various clusters, including Montreal.