As a deputy minister and having worked in a region, I've seen how important tourism can be for communities. I see a lot of good things happening here.
Specifically, Destination Canada had traditionally been oriented to identifying new markets and advertising orientation to new markets for Canada, which of course continues to be a priority for Destination Canada.
What's happening with this new initiative is that it has also recognized that we need to build specific initiatives domestically to promote tourism within Canada. The regional development agencies do activities in this area. However, what's being added into this is funding for Destination Canada to focus on the domestic market itself.