We're not hiding. From day one, as you know, the Prime Minister was in Paris. We all supported the Christchurch call for action. At that meeting, he also indicated that we would be coming forward with a digital charter. No specific principles were highlighted there. When I came to Canada the following week, I made an announcement where I clearly articulated the principles within the charter here in Canada, spoke to Canadian media, engaged with Canadian businesses and other community members to talk about these principles. We're far from hiding. We've actually been open and transparent about our commitment to building trust and dealing with a lot of issues around privacy.
As I mentioned, the changes being proposed to PIPEDA, for example, talk about the fact that people should have more control over their data and should be more empowered. How have we done that? We have significant enforcement mechanisms in place to make sure that companies are held accountable, that companies take privacy laws seriously. We provided clear language guidelines around consent, because there are these complicated user agreements that individuals sign off on that create challenges that we've seen. Cambridge Analytica, for example, comes to mind.
We've also said it's about transparency. If an ad pops up, for example, on your screen, you have the right to know how that particular ad popped up. Transparency, control, enforcement—these are examples that all provide greater tools for individuals to be more empowered and make it very clear that privacy is important, and so is control over their data.