I'm not going to get into direct costs with our members, but I will say this: the tipping point is looking at the overall public policy. The overall public policy that we've had in Canada now for the last 10 or 15 years, since a policy directive came down in 2006 by the previous government that has been followed through by this government, is that investment by facilities-based carriers is extremely important. If you've looked at what's happened through this program, you have the three national providers, and now you have all these regional providers across the country. What the regional providers are doing is providing more competition, which is allowing prices to go down while also encouraging all members to expand their network so that they can gain new customers.
Just to demonstrate how well it is working right now, in the last quarter, out of all new net subscribers, Freedom and Vidéotron received 84% of those new subscribers, so it's showing that it is working.
I used this in my speech the other day at the telecom conference. It's like your doctor giving you a prescription, an antibiotic, for a cold you had. We had a cold; we had a problem with our wireless coverage and prices across the country. You're given that antibiotic, you take it for four days, and then you think the problem's gone away, even though the prescription said seven days, so you get sicker.
What I'm saying is that we're still in that process of taking our antibiotics to ensure that we can have great networks with reasonable prices in our country. It is working, and we just need more time to allow that to continue.