Perfect. I'll follow up on that. With regard to measurables at the end of the day, for this year, what are the targets for this? I understand the face value logic of trying to get Boston and Texas and other places, but the reality is that the vast majority of American tourists cross, along with their cars, into southern Ontario cities. Is there going to be any special target like, again, sports tourism or any other type of tourism to bring them across? Say, for example, it's our casino industries. Or is it going to be other types of destinations, including visitations for family? What's the plan, I guess?
On June 7th, 2016. See this statement in context.