The specifics of the performance metrics around Destination Canada's activities are one question in and of itself. I know that they track visitation levels, tourist export revenues generated by visitors, and the ratio of partner co-investment they can attract with the dollars we put in. Those are the sorts of metrics.
In terms of attracting U.S. tourists, they focus on long-haul markets because people from these markets have been shown to spend more. These are people coming from Houston, Boston, San Francisco, and Los Angeles through the Connecting America program. They do try, of course, to get the biggest bang for the buck in terms of where they're putting their investment, because there are obviously choices to be made and they try to get the most for the dollars they're investing.
You'd probably have to direct that specific question to them, as far as some of those border activities and so on are concerned. Perhaps they could provide more information.