The fair trade question is a good one. It's a comment and it's not just the fair trade. That's one component of it, but it's the entire footprint of the products that are being imported. Asbestos in brake pads is a legitimate claim.
How are the vehicles being produced? How are the raw materials being sourced? These are all things we have to look back to. Are the vehicles being produced in a way that's harmful for the people putting them together and the people sourcing the materials? This is something that's new to the automotive sector, and it's something that you can see reflected in what people are looking at for the ongoing carbon contribution of a vehicle as well. That explains the rise of products like the Tesla, where people realize that in the day-to-day usage of the vehicle they're having a far less adversarial effect on the environment.
That is something that has to be put in for ISO certification for environmentally friendly manufacturing practices during the manufacturing and also for the products or components.
It goes right down to animal products being used in the car. Leather and things like that also have to be looked at. There are so many layers that need to be peeled back on the industry to make sure that Canadian products lead not just in the product themselves, but in the thoughts behind them. It's an opportunity. It's not an expense. It's a fantastic opportunity for us to seize. That's innovation, because you thought about the innovation. Applying that innovation is where the real profit is going forward in the next 10 or 20 years.
Today's consumer loves that idea, and that's what has to be addressed.