Perhaps, but if you're going to invest in this brand and develop it over time and it's going to become what distinguishes you from all of your competitors, it may be that the trademark you choose in view of other trademarks that are out there may not be the best one. You may choose something pretty close to Coca-Cola, and they're going to knock you out once you get big enough to cause them some concern. It's good to know the lay of the land and to have someone who can search trademarks and help you pick one that's going to distinguish you and allow you to develop a brand that you can continue to invest in over time.
On October 3rd, 2016. See this statement in context.