It is necessary to develop a very large number of products. In the case of the furniture industry, we don't talk about innovation in its pure form. In fact, not many of our products can be patented. Given that the industry is very focused on fashion, it is important to always innovate and design products that closely follow recent trends.
This market evolves as quickly as fashion apparel. The costs associated with the need to constantly develop new products are very high. In addition, it is necessary to participate in product marketing as part of trade shows and by means of marketing tools, at significant cost.