When we did our research, we got all the issues that you probably can think of and identify, such as the cost factors, cost of doing business, the business climate, business environment issues, which we still believe we have to pay very close attention to as a country, because investment will go to the places that have a low-cost environment. However, we're thinking about where we want to be in the future and the trends in consumer demographics. If you look at companies such as Nestlé, Unilever, and even Loblaws, and many of the largest companies, they're all trying to identify those niche attributes that could sell product. We're really working on two different planes at the same time.
Do you want to jump in?