May I just add one point, if you don't mind?
The reason we're onto this is fundamentally that we want to get people to begin paying attention to the fact that, when you have to ship grain to animals, there's no one in the world who can make an equation that can show me that you can actually profitably ship grain to animals. North America has a grain surplus; Europe doesn't. Last year, China imported 70% of its pork in record numbers from Europe, and the other 30% came from the Americas, which have a grain surplus. Give your head a shake and try to figure out how that works. Then you can begin to understand that if you can drive something into this equation so they will actually have to look at their external costs in this process.... That's where we're coming from. It's very much a cost argument, and it will help North American exports of beef and alfalfa to Asia.
How can that work when you have the alfalfa here? That's where we're coming from. If you put a value on the natural capital, the water, and things like that, suddenly the competitive thing changes completely.