The human beings that help make those decisions are site selectors. Our industry is a cluster business. If you've had eight investments in Mexico over the last five years and you get hired as a site selector for JLR, you'll say, “The freshest examples of wins and the freshest information on packages are in the U.S. southeast and Mexico, so I'm going to put those on my short list. Do I need to add a long list? Maybe I'll add something from the Great Lakes.” Who's the most active one there? In people's mindset, it's probably Michigan, so we haven't made the long lists in the last five or six years.
I say five or six years, and that was after the extraordinary step that both the federal government and the provincial government took by stepping in to save the industry. The reason we're not getting there—and I'm going to be nice—is that at both levels of government, I'm not sure we understand that there are people who are doing that work for the OEMs, and that you have to chase those specific people and say, “here's our offering.”
We put up programs, and we say come in and play.